LasT Cast Apparel Rebrand

A good angler is nothing without a style that reflects his passion for the sport. Last Cast Apparel is a startup company that designs clothing geared towards fisherman. The concept behind this branding was to give a generally grungy sport a new and sophisticated look. To execute this design, I created a simple vector mark as the logo and implemented Dover etchings from the 1400’s to produce an interwoven fish pattern. The brand manual pushes this idea further through the use of scattered fish and triangles, which indicate the importance of tidal patterns in relation to fishing.